Internet Marketing Company fishbat, Inc. Reacts to Facebook News Feed Change...
In the newest episode of fishbat Splash, fishbat’s client relations manager, Larissa Striga, recaps the biggest digital stories from this week, including Facebook’s news feed change, the Mars landing...
View ArticleYour Facebook Timeline Looks a Lot Like the New News Feed Now
To go with its brand-new News Feed, Facebook has now updated individual profiles pages, using a similar picture-focused look for a few of your favorite things. Much like the News Feed redesign,...
View ArticleFacebook Proves Its Worth to Advertisers in Race With Google
Advertising on Facebook provides a 22% boost to ROI -- at least it did for 22 recent campaigns covering a total of 70 million consumers, says Brad Smallwood, head of measurement and insights at...
View ArticleFacebook's Lookalike Audiences Lets Advertisers Expand Targeting
Facebook on Tuesday offered advertisers another tool to target consumers on the platform with Lookalike Audiences, a feature that lets them reach users similar to those in their Custom Audience...
View ArticleFacebook Testing Exchange Ads in the News Feed
Facebook is launching a "small alpha test" in which it will serve up Facebook Exchange ads in users' News Feeds, the company announced on Tuesday. Introduced last fall, Facebook Exchange [FBX] ads are...
View ArticleFacebook (FB) Testing Targeted FB Exhange Ads in News Feed
Tweet Get Alerts FB Hot Sheet Price: $25.50 +1.15% Overall Analyst Rating: BUY (= Flat) Shares of Facebook (Nasdaq: FB) moved higher early on Wednesday. The company...
View Article​What you didn’t post, Facebook may still know
SAN FRANCISCO: Debra Aho Williamson, an advertising industry analyst and devoted coffee drinker, was intrigued by a promotion that popped up on her Facebook page recently. Sign up for a Starbucks...
View ArticleFacebook lets advertisers target people with same traits as customers
The social network is providing advertisers with a more scientific way to reach potential customers. by Facebook today announced the global release of "lookalike audiences," a new targeting option that...
View ArticleThis Is How Facebook Came Up With News Feed Redesign
In any redesign process, it's hard to predict what exactly people will end up liking. Sure, you can do informational interviews and use feedback to create a better experience, but sometimes you just...
View ArticleTruSignal & BlueKai Release New High-Value Lookalike Audiences for...
Interest-based lookalike audiences ideal for generating new, high-value demand within target market SAN FRANCISCO & CUPERTINO, Calif.--(BUSINESS WIRE)--TruSignal, an innovative digital ad targeting...
View ArticleFacebook ads will now target users' tastes in News Feed as well
By Alexei Oreskovic Reutersmercurynews.com Posted: 03/27/2013 08:23:13 AM PDT March 27, 2013 3:24 PM GMTUpdated: 03/27/2013 08:23:15 AM PDT SAN FRANCISCO -- Facebook is expanding the advertising system...
View ArticleNevermind: Facebook Is Keeping Track of What You Buy at the Drugstore
It took Facebook about six months to start using all that offline consumer data it's made deals for more than just "research" and put all thats rewards cards information to good lucrative use. With its...
View ArticleHow to See EVERYTHING in Your Facebook News Feed
Facebook introduced its overhauled News Feed in early March. If you're one of the few who can access the new design, you may wonder how the changes affect what surfaces on the homepage. While...
View ArticleFacebook rolls out improved targeting for advertisers
By Gordon MacMillan, brandrepublic.com, 20 March 2013, 11:40AM Facebook has globally rolled out a new targeting feature for marketers called Lookalike Audiences, which allows them to target people like...
View ArticleFacebook's New Pitch to Advertisers: We Can ID Groups That Buy Your Products
Facebook is now able to connect the dots between users on its network and their purchasing habits, and is using that data to pitch advertisers. To be sure, Facebook is not identifying users by name to...
View ArticleFacebook to Slap Targeted Ads on News Feed Billboards
Those ads on the right-hand side of a Facebook page -- the ones that reflect your browser history, shopping interests and other valuable user data? Those could be showing up soon on your News Feed,...
View ArticleLike it or not, Facebook may still know your secrets
Debra Aho Williamson, an advertising industry analyst and devoted coffee drinker, was intrigued by a promotion that popped up on her Facebook page recently. Sign up for a Starbucks loyalty card, it...
View ArticleFacebook testing targeted ads in News Feed
Social network Facebook is testing targeted advertisements on user News Feeds as part of a broader plan to rake in additional revenue. The ads are part of Facebook Exchange, a system businesses can use...
View ArticleFacebook may know what you didn't even post
SAN FRANCISCO: Debra Aho Williamson, an advertising industry analyst and devoted coffee drinker, was intrigued by a promotion that popped up on her Facebook page recently. Sign up for a Starbucks...
View ArticleYou May Not Have Posted It, but Facebook Knows
SAN FRANCISCO -- Debra Aho Williamson, an advertising industry analyst and devoted coffee drinker, was intrigued by a promotion that popped up on her Facebook page recently. Sign up for a Starbucks...
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