Advertising on Facebook provides a 22% boost to ROI -- at least it did for 22 recent campaigns covering a total of 70 million consumers, says Brad Smallwood, head of measurement and insights at Facebook. This news is yet another impressive metric to add to Facebook's laundry list of success with advertisers in its first 10 months as a public company. Facebook's quest for ad dollars Right out of the IPO gate, analysts had big expectations for Facebook to follow through on its massive membership base with ad revenue. The company undoubtedly delivered -- especially in the mobile arena. Though Google definitely did take the mobile ad crown in 2012 with 54.5% of all mobile ad spending in the...
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