Interest-based lookalike audiences ideal for generating new, high-value demand within target market SAN FRANCISCO & CUPERTINO, Calif.--(BUSINESS WIRE)--TruSignal, an innovative digital ad targeting and predictive analytics firm, with BlueKai, the world’s only complete enterprise data activation platform, today announced availability of new, interest-based lookalikes. Interest-based lookalike audiences are ideal for advertisers looking to create awareness and generate demand from high-value prospects. “When it comes to audience targeting, data quality is critical. An effective lookalike audience always starts with the right audience seed” The newly available interest-based...
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