By Gordon MacMillan, brandrepublic.com, 20 March 2013, 11:40AM Facebook has globally rolled out a new targeting feature for marketers called Lookalike Audiences, which allows them to target people like their customers. Facebook: unveils Lookalike Audiences feature Tweet The idea behind Lookalike Audiences is that marketers can target an audience that has similar interests to or shares the demographics of its existing customers. Facebook said that by using Lookalike Audiences, advertisers could expand their reach to specific geographic areas or to audiences who are not already fans of the company on Facebook page. Lookalike Audiences has been created out of a targeting feature Facebook...
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