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Nevermind: Facebook Is Keeping Track of What You Buy at the Drugstore

It took Facebook about six months to start using all that offline consumer data it's made deals for more than just "research" and put all thats rewards cards information to good lucrative use. With its new "ad effectiveness" program Facebook will serve specific ads that reflect your specific offline shopping habits, a set-up that ranges from creepy to uncomfortable. Since announcing its partnership with Datalogix, a company that uses rewards cards data from drugstores to track what people buy in offline retail stores, Facebook has partnered up with two similar firms Epsilon and Acxiom and has now started using all this information to serve more accurate ads, according to The New York Times's...

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