Facebook to Slap Targeted Ads on News Feed Billboards
Those ads on the right-hand side of a Facebook page -- the ones that reflect your browser history, shopping interests and other valuable user data? Those could be showing up soon on your News Feed,...
View ArticleFacebook testing targeted ads in News Feed
Social network Facebook is testing targeted advertisements on user News Feeds as part of a broader plan to rake in additional revenue. The ads are part of Facebook Exchange, a system businesses can use...
View ArticleFacebook Opens News Feed to Targeted Brand Posts
Facebook on Wednesday rolled out a new feature that lets brands target users for status updates that don't appear on their brand Pages. The intent is to let brands target a subset of customers without...
View ArticleFacebook rolls out improved targeting for advertisers
By Gordon MacMillan, brandrepublic.com, 20 March 2013, 11:40AM Facebook has globally rolled out a new targeting feature for marketers called Lookalike Audiences, which allows them to target people like...
View ArticleNews Feed Is Facebook's New Jackpot
"Advertisers want really rich things like big pictures or videos," Mark Zuckerberg said on the last earnings call for his social network, "and we haven't provided those things historically." Well, even...
View ArticleDatalogix and TiVo Announce the Launch of DLX TV powered by TRA®
Exclusive Partnership delivers the first online targeting solution that enables media buyers to reach TV audiences when they are online using actual television viewing WESTMINSTER, Colo.--(BUSINESS...
View ArticleFacebook rolls out 'pages only' news feed
Brands have to pay just to promote their posts to the people who "like" their page. This postr was originally published on Mashable. Facebook may have unceremoniously deleted an old version of the News...
View ArticleFacebook News Feed becomes personal newspaper
Menlopark, California: Facebook began on Thursday transforming the stream of updates from friends at homepages into a ‘personalized newspaper,’ with news ranging from the personal to the global. The...
View ArticleFacebook's new pitch to brand advertisers: forget about clicks
SAN FRANCISCO (Reuters) - Facebook Inc, stung by doubts that advertising on the social network delivers enough bang for the buck, is preparing to unveil data to counter its critics and show that...
View ArticleWhat Advertisers Are Plotting For The New Facebook News Feed
Facebook CEO Mark Zuckerberg. Advertisers reacted mostly with optimism today about the way Facebook intends to redesign the News Feed. Overall, they see the separate new feeds for photos, music and...
View ArticleFacebook launches new ad programs but privacy groups worry - Wire Lifestyle -...
Hoping to win a bigger share of big-name advertising dollars, Facebook on Monday outlined a new effort to track the influence of online advertising on consumer purchases in the offline world. But the...
View ArticleBrand-name deals likely to appear alongside Facebook friend posts
NEW YORK — Messages from brands such as Walmart and Starbucks may soon be mixed in with your Facebook status updates and baby photos from friends and family. Facebook unveiled new advertising...
View ArticleFacebook launches new ad programs but privacy groups worry
Hoping to win a bigger share of big-name advertising dollars, Facebook on Monday outlined a new effort to track the influence of online advertising on consumer purchases in the offline world. But the...
View ArticleFacebook: Yes, We Changed Your News Feed
Facebook Is Up 10%! Papa Johns' Customers Say They Got Harassed In The Middle Of The Night Here's Mark Cuban's Plan To Fix Facebook For Advertisers Facebook said it's been changing its News Feed....
View ArticleGraphEffect Launches Intelligent Facebook Advertising And Targeting Platform...
Zuckerberg Interview Apple Facebook Amazon Twitter Google social Comment GraphEffect Launches Intelligent Facebook Advertising And Targeting Platform For Brands Leena Rao Friday, August 19th, 2011...
View ArticleSEO Traffic Lab responds to New News Feed on Facebook
Improvement or Just another Suck it and See Gainsborough, Lincolnshire (PRWEB UK) 21 March 2013 Facebook have recently announced once again what they are calling a major improvement to their Social...
View ArticleFar Fewer People Are Using Facebook Offers Than Facebook's News Feed Says
A Facebook Offer that was not claimed by Erin. Facebook tells users that their friends "claimed" a Facebook offer even when they didn't actually redeem it, Business Insider has learned. The confusion...
View ArticleFacebook for marketers: exploiting the social graph
It is not just interacting with customers but the power to target ads to a specific audience that makes Facebook compelling The big challenges for Facebook as it evolves include demonstrating that ads...
View ArticleSpredfast Unveils Enhanced Page Post Targeting for Facebook
Expanded Capabilities Help Companies Deliver the Right Message to the Right Audience to Drive More Engagement...
View ArticleFacebook may know what you didn't even post
SAN FRANCISCO: Debra Aho Williamson, an advertising industry analyst and devoted coffee drinker, was intrigued by a promotion that popped up on her Facebook page recently. Sign up for a Starbucks...
View ArticleFacebook Starts Stuffing Coupons in Users' News Feeds
Facebook is rolling out its Facebook Offers service, a way for users to get discounts and promotions from local businesses via the social networking site. The offers will be distributed through users'...
View ArticleJumptap Delivers a Mobile First, Deploying Off-Line Data at Scale to Create...
Partnerships with Acxiom, Datalogix, Polk, and TARGUSinfo's AdAdvisor Deliver Improved Campaign Results for Advertisers CAMBRIDGE, Mass., Aug 17, 2011 (BUSINESS WIRE) -- Jumptap, the leader in targeted...
View ArticleBrand-Name Deals To Mix With Facebook Friend Posts
NEW YORK (AP) — Messages from brands such as Walmart and Starbucks may soon be mixed in with your Facebook status updates and baby photos from friends and family. Facebook unveiled new advertising...
View ArticleIntroducing Branded Third-Party Data in Lotame
Leading providers greatly expand Crowd Control’s audience-building ability NEW YORK--(BUSINESS WIRE)--Data-driven leader Lotame announced today the availability of several branded third-party data...
View ArticleYou May Not Have Posted It, but Facebook Knows
SAN FRANCISCO -- Debra Aho Williamson, an advertising industry analyst and devoted coffee drinker, was intrigued by a promotion that popped up on her Facebook page recently. Sign up for a Starbucks...
View ArticleWhat You Didn’t Post, Facebook May Still Know
SAN FRANCISCO — Debra Aho Williamson, an advertising industry analyst and devoted coffee drinker, was intrigued by a promotion that popped up on her Facebook (FB) page recently. Sign up for a Starbucks...
View ArticleWhat You Didn’t Post, Facebook May Still Know
Debra Aho Williamson, an advertising industry analyst and devoted coffee drinker, was intrigued by a promotion that popped up on her Facebook page recently. Sign up for a Starbucks loyalty card, it...
View ArticleFacebook News Feed Redesigned with Larger Images and Different Feeds
As expected, Facebook unveiled its brand-new News Feed today at an event at its headquarters in Menlo Park, Calif. The new feed -- that big list of updates you see when you log into Facebook -- has...
View ArticleWhat Facebook's New News Feed Means for Marketers
Facebook on Thursday unveiled its first major redesign of the News Feed since 2009, making the page more visually rich, and giving users new options to filter what they see by different feed categories...
View ArticleFacebook mulling news feed changes that benefit advertisers
Likely to announce more changes for Facebook users at the 2011 Facebook f8 developer conference, Facebook is currently testing a version of the news feed that shows all friend behavior including...
View ArticleFacebook to Let You Say Why You Hide News Feed Posts
Share 0 It's not exactly a dislike button, but Facebook soon plans to roll out ways to better understand why you don't like something in your News Feed. Currently, when you hide something in your News...
View ArticleCan Facebook Put Video Ads in News Feed Without Angering Users?
Facebook video ads are coming to your News Feed — it's just a matter of when. AdAge reported in mid-December that Facebook was planning to introduce a new ad product "by April at the latest" that would...
View ArticleJumptap Delivers a Mobile First, Deploying Off-Line Data at Scale to Create...
Partnerships with Acxiom, Datalogix, Polk, and TARGUSinfo’s AdAdvisor Deliver Improved Campaign Results for Advertisers CAMBRIDGE, Mass. - Jumptap, the leader in targeted mobile advertising, today...
View ArticleIn Facebook's Redeisgned News Feed, A Band-Aid For EdgeRank
Facebook is letting users sort the “news” in its News Feed. A redesign lets them organize their primary scroll of information by photos, games, music, and other categories. “What we’re trying to do is...
View ArticleIn Facebook's Redesigned News Feed, A Band-Aid For EdgeRank
Facebook is letting users sort the “news” in its News Feed. A redesign lets them organize their primary scroll of information by photos, games, music, and other categories. “What we’re trying to do is...
View ArticleIn Facebook's Redesigned News Feed, An Algorithm's Band-Aid
Facebook is letting users sort the “news” in its News Feed. A redesign lets them organize their primary scroll of information by photos, games, music, and other categories. “What we’re trying to do is...
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