Facebook introduced the launch of Facebook Home, ending rumors of a custom-built social phone dating back to 2008. What is it and what does it mean to marketers? Social By Design Facebook Home is a family of software apps that makes an Android smartphone more social. This includes any smartphone running on Google's Android operating system, now over 70 percent of the global smartphone market. In his presentation Mark Zuckerberg asked, "What would it look like if instead of a phone experience designed around apps first, we flipped it around and designed around people first?" To do this, Facebook brought...
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