The social network's latest attempt to goose revenue exposes an elephant in News Feed: advertisers are always watching. by (Credit: Josh Miller/CNET) Forget the fluffy promise of increased engagement. Facebook knows the quickest way to make more money is to give advertisers what they really want: immediate results. The social network is doing just that by to retargeted ads, eerily aware messages that marketers love and members won't be able to miss. Facebook announced Tuesday that it had started a small test to let advertisers and agencies use Facebook Exchange (FBX) to serve retargeted ads -- specifically called "Page post link ads" -- to your News Feed, which, of course, is Facebook's...
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