Leading providers greatly expand Crowd Control’s audience-building ability NEW YORK--(BUSINESS WIRE)--Data-driven leader Lotame announced today the availability of several branded third-party data providers in its Data Management Platform, Crowd Control. The company has established partnerships with several data providers in various verticals to make their data available for audience creation and targeting in Crowd Control, which enables publishers and marketers to derive and manage valuable insights from their first-party data for audience targeting and analytics. Lotame clients can now associate their first-party data with third-party data from industry-leading data providers to create...
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