Facebook wants to help advertisers reach a bigger audience. The company announced on Tuesday the official rollout of Lookalike Audiences. This new feature, which had been in beta testing since last month, lets you show ads to potential customers who exhibit similarities to your current ones: “Now with lookalike audiences, Facebook can use attributes like interests or demographics and show ads to people who share common attributes as their existing customers,” says the Facebook Studio Blog. “Advertisers can serve any type of Facebook ad to these new groups of people potential customers.” The new targeting tool is an extension of Custom Audiences, a feature that was released last fall and that...
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